Founded on Experience, Driven by Creators.
Born from agency & brand experience, we’re here to help re-define the future of influencer marketing… one good creator at a time.
The Team
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The Team *
Kayla White
Co-Founder
Kayla is a long-standing influencer lead with over 10 years of experience in the industry, bringing a unique blend of expertise as both a strategist and a creator herself. Most recently, she led the Influencer division at EssenceMediacom, where she supported clients such as Coca-Cola, Pentland, Suntory, Costa, Dulux, Sky and Mars across both the UK and EMEA. Her focus was on demonstrating the value of influencer marketing as a key channel and integrating it into broader media strategies to drive measurable success. Kayla's expertise in crafting tailored, high-impact campaigns has made her a trusted leader in the space, with a proven track record of delivering real, data-driven results for both brands and creators alike.
James Spicer
Co-Founder
James is a seasoned professional in the influencer marketing industry with a diverse background in sales and growth management. He has honed his expertise through roles across Tallify, Green Man Gaming, GroupM, and influencer gifting startup, GIFTA. With extensive experience collaborating with brands and creators, James has a proven track record of driving successful campaigns, optimizing growth strategies, and fostering strong partnerships in the ever-evolving digital landscape. His deep understanding of the influencer marketing ecosystem allows him to bridge the gap between brands and creators, delivering impactful results.